Paddle management is an age-old problem, the company YakAttack says.

Its RotoGrip paddle holder is handy.

Made for kayaks and SUPs, the small gadget grips the paddle shaft between two soft rollers.

RotoGrip can be installed on YakAttack’s GearTrac, most other track systems for kayaks and on YakAttack’s MightyMount, a small mount to install a single piece of equipment.

Watch a brief video to see how RotoGrip works.

Anglers found that the RotoGrip was handy including when a fish was hooked and the angler needed something to quickly hold a paddle, and when the paddle needed to be stored to pick up a rod and sight-cast, according to customer reviews from YakAttack.

For more info, visit YakAttack’s website.